Complimentary Report
The COVID-19 pandemic has drastically changed life in the United States. The MRI-Simmons COVID-19 study monitors how and why consumer behaviors are changing as a result of the pandemic, as well as current and future attitudes and intentions. This report reflects the second wave of our COVID-19 research in which we explore:
- Consumer expectations regarding COVID-19’s impact on the world, now and in the future
- Attitudes on personal privacy and technologies like contact tracing
- Impact on product purchases and intent
- Delayed, postponed, and canceled activities
- How constantly evolving reactions to the pandemic might influence brand choices beyond the COVID-19 timeframe
- Media usage and preferences by category and platform
- Demographics, psychographics, and attitudes of COVID-19 personality & behavioral types